Advertising Offers

Check the offer, destination, response capacity and measurement before committing money to a paid advertising test.

Estimate the contribution associated with a lead using sale value, delivery costs and a clearly labeled close-rate assumption.

Write an ad-test brief with a maximum spend, separate setup costs, review checkpoints and a named decision maker.

Check that the page after an ad delivers the same service, conditions and next step the customer was promised.

Write an offer statement that makes the service, customer fit, scope and next step easy to understand.

Build a small sensitivity table that shows how changing one assumption affects contribution without presenting a sales forecast.