MARKETING FOR SMALL BUSINESSES
Advice you can put to work.
Practical guides for planning your next website, content or campaign decision.
Test a Printed QR Code Before Ordering a Batch
Test the final QR artwork at its real printed size, verify the decoded destination and provide a useful fallback route.
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Plan a Seasonal Campaign Backward From the Date
Build a dated preparation schedule that includes offer approval, printed materials, placements, delivery and end-of-campaign cleanup.
Read the guideWrite Coupon Terms That Match the Offer
Describe a coupon’s actual offer and redemption process clearly enough for both customers and staff to use it consistently.
Read the guideCreate a Flyer People Can Read at a Glance
Arrange a flyer around a recognizable offer, a readable information hierarchy and one clear way to respond.
Read the guidePlan a Local Promotion Around a Real Business Goal
Connect a local promotion to a specific customer action, realistic fulfillment capacity and costs the business understands.
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Prepare for Your First Agency Conversation
Prepare a concise discovery brief so an agency conversation can focus on your actual problem, constraints and next decision.
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Set Marketing Goals You Can Actually Review
Define a marketing goal with a clear measure, starting point, owner and review date, while keeping uncertainty visible.
Read the guideDecide What to Keep In-House and What to Delegate
Map production, business decisions and approvals so delegated marketing work has a clear scope and a useful handoff.
Read the guidePlan Marketing Around Your Team Capacity
Plan marketing work around the time available for production, approval, replies and ongoing maintenance.
Read the guideWrite a One-Page Marketing Brief
Create a one-page brief that connects the business need, customer, offer, constraints and responsibilities before work starts.
Read the guideChoose Your Next Marketing Priority
Choose one marketing priority by identifying the most important customer-facing problem you can realistically address next.
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Compare Campaign Scenarios Without Inventing Forecasts
Build a small sensitivity table that shows how changing one assumption affects contribution without presenting a sales forecast.
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