MARKETING STRATEGY
Choose the work that deserves your attention next.
Turn a long list of marketing ideas into priorities that fit your customers, budget and capacity.
Is this the right fit?
You are doing a little of everything, planning a launch or deciding where outside support would be most useful.
What the work can include
- A concise brief of your audience, offers and current channels
- A prioritized action plan with reasons
- Responsibilities, dependencies and review dates
- A measurement checklist for the agreed objectives
What to bring to the conversation
- The business goal you want marketing to support
- Your current channels and available performance records
- Your budget, team capacity and important dates
- The services or offers you want to prioritize
A strategy is a working plan, not a prediction of revenue. Implementation, ongoing management and third-party costs should be identified separately in the proposal.
HOW WE APPROACH IT
From a useful brief to agreed work.
01
Understand the business
Review your goals, customer questions and the constraints the plan must respect.
02
Choose the priorities
Compare practical options and identify the dependencies before committing resources.
03
Make the plan usable
Assign owners, define the first actions and agree when the plan should be reviewed.
Can we implement the plan ourselves?
The plan can be scoped as a handover for your team, with implementation support discussed separately.
What if we have limited data?
Start with the facts available, identify the unknowns and include a simple plan for gathering the evidence you need.
LET’S MAKE A PLAN
Let’s talk about marketing strategy.
Tell us about your business, your priorities and the support you are looking for.