EMAIL MARKETING
Keep a useful conversation going after the first visit.
Plan welcome messages, service updates and campaigns around the customers who have chosen to hear from you.
Is this the right fit?
You have an existing permission-based list but no consistent plan for welcoming subscribers or sharing relevant updates.
What the work can include
- A message plan for the audience and goal in scope
- Copy and layouts for the agreed emails
- An approval and test-send checklist
- A measurement plan for the campaign or sequence
What to bring to the conversation
- Your existing email platform and list sources
- The permissions and preferences associated with your contacts
- The offer, timing and destination for each campaign
- The person responsible for approving and sending messages
Email platform fees and list migration are scoped separately. Purchased lists are not a substitute for permission. Delivery depends on sender configuration and recipient systems; inbox placement is not guaranteed.
HOW WE APPROACH IT
From a useful brief to agreed work.
01
Define the conversation
Choose the audience, message and action each email should support.
02
Prepare the sequence
Write and design the agreed messages with useful context and a straightforward call to action.
03
Test before sending
Check links, personalization, mobile layout and unsubscribe handling before the owner approves a send.
Can you work with our current email platform?
Share the platform and the workflow you need. Compatibility and access requirements are checked during scoping.
Will emails be sent automatically?
Only an explicitly configured and approved automation should send on your behalf. Drafting messages does not enable sending.
LET’S MAKE A PLAN
Let’s talk about email marketing.
Tell us about your business, your priorities and the support you are looking for.